Yes, that is DeVotchKa you hear playing in the background of this split-screen commercial with Kobe Bryant and Kevin Garnett. It is from the song "A New World" on their new album A Mad and Faithful Telling.
Apparently the directors for this video are Valerie Faris and Jonathan Dayton, the same folks who brought you Little Miss Sunshine. See for yourself here.
To all you kids out there, this is a good lesson regarding the fact that once you are "in" the biz, you are definitely "in" the biz, and the way things go these days, you are going to make more money licensing songs here and there than you will on album sales (see also Avett Brothers' music on Friday Night Lights TV series).
Tuesday, June 10, 2008
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